Dealers how frustrated do you get trying to keep up with the ever-changing marketing trends in order to compete? We found these excellent whitepapers (specifically designed for equipment dealers) provided by EDA (Randall-Reilly) and we recommend you take a look!
The first is titled, Marketing 101: An Overview
Dealer Marketing 360 Series | 1 of 6: via EDA
Inside they go over:
- Achieving Efficiency and ROI with Direct Marketing
- A Practical Overview of CRM Systems
- Market Analysis: Who’s Buying What?
- Uncovering Opportunities and Getting off the Cowpath
- Making Trade Shows and Expositions Work
To download EDA’S whitepaper visit their site here: http://www.edadata.com/resources/whitepapers/dealer-marketing-360-marketing-101-an-overview/download/
It’s completely free to download they just ask you for a little bit of basic information before you can access it.
This next whitepaper covers the steps to maximize your online presence and we thought it was on point!
It’s titled, Getting Started with eMarketing: Maximizing Your Online Presence and Marketing ROI
Dealer Marketing 360 Series | 6 of 6: via EDA
In this whitepaper they start with a broad overview of the basics: your dealership’s website, email marketing campaigns, and product video that you’re providing to your customers and prospects. Then they drill down on each of these (below) and show some best practices later in this white paper.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Content Marketing
- Social Media
- Marketing Automation
To download EDA’S whitepaper visit their site here: http://www.edadata.com/resources/whitepapers/dealer-marketing-360-getting-started-with-emarketing/download/
Again it’s completely free to download they just ask you for a little bit of basic information before you can access it.