Radio DJ Turned Machinery Dealer

MDNA Member Jon Arnold celebrates his 20th Anniversary with Arnold Equipment Company, and shares his interesting beginning

Written by Jon Arnold, President, Arnold Equipment Company                                                                                                  Published 12/16/2014

Flash back

It’s the fall of 1994.  There I was, working as the afternoon drive DJ for Mix 96 in La Crosse, Wisconsin.  Being heavily involved with station promotion and live remote broadcasts, I helped bring the station’s ratings up in the market for my time slot.

Jon Arnold 1993 - MIX 96 VAN

Time For A Change

Unfortunately, the ownership group decided to go in a new direction and change music formats.  They blew up the staff and I was out of a job.  Immediately, I was hired by the top station in town (Z-93) on a part-time basis.  It was at that time that I reassessed my career and decided to go in an entirely different direction.

Jon Arnold  1993 - MIX 96

Growing up

I spent summer’s cleaning machines, driving the forklift, answering phones and not really paying much attention to what dad did for a living other than what time I was done working so I could hang out with friends or go play 9 holes before dark.  Looking back, I wish I would have shown more interest in dad’s business which I often said “I would never get into.”

Jon Arnold with Used Machinery


Never Say Never

My dad, Nate Arnold, gave me the option in November of 1994 to join him in the machinery business.  He told me “If you don’t like it in 3 months, go do something else.”  20 years later, I’m happy to say I’ve stuck with it and have really enjoyed meeting and working with people from all over the world.  Nate is now happily retired and I’m continuing to move forward with the business, keeping it alive and thriving in a fast paced world.  I have made many friends in the business and look forward to what the next 20 years will bring.

Jon and Nate Arnold, Arnold Equipment Company

Nate Arnold with Used Machinery